1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Clear writing and good focus on questions
EBI: Needs much more extended responses and more examples
2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1 - The image of Stormzy constructs a range of meanings. The medium shot sees Stormzy
looking down, not making eye contact with the audience. This is somewhat unconventional
for tour posters and music promotion. The image perhaps offers connotations of
vulnerability which subverts black male stereotypes in the media.
Q2 - conglomerate ownership - dominate media industries through sheer size and power
Q3 - for - It is regulated by Ofcom so therefore maintaining standards and providing audiences
somewhere to complain or raise objections to content.
against - Public service broadcasting creates a market that commercial broadcasters can’t fairly
compete in – they are against channels that do not need to attract large ratings to survive.
Q4 - Cultivation theory (Gerbner) suggests that watching TV will, over a period of time, influence
the audience’s ideas and perceptions of everyday life. This could be argued to be damaging
to audiences if content is inappropriate or violent. However, UK television is regulated by
Ofcom to protect audiences (particularly young people) from inappropriate content.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.
6/10 - I think I could have done more revision of theories in order to apply them in the exam.
4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
I was able to identify two strategies with correct benefits for one of them.
5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
No, I only wrote about the BBC, therefore in order to achieve a higher mark I would have needed to refer to other commercial broadcasters.
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