1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Good, focused response for Q1
EBI: Q2 needs much more development. Improve exam technique/pace.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
Q1) 6/8 - Consistently use media terminology and language
- The image of the woman uses Mulvey's male gaze theory and Zoonen’s idea that women’s bodies are presented as ‘spectacle’ for the benefit of male audiences.
Q2) 5/12 - More understanding of social and cultural contexts and use other examples other than references to Figure 1.
3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.
- Reinforces Butler's work in Gender Trouble
- Contrast to Gillet's "Boys will be boys" advert
- Gauntlett argues that masculinity is in crisis
4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.
Gauntlett argues that there is a "decline in tradition." He also states that “The mass media is a force for change… The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity.”
5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.
- Gauntlett - mentions the decline in tradition
- Mulvey - idea of 'male gaze'
- Butler's theory of gender in trouble
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