Audience classification blog tasks

Working with: Viraj

Psychographic group: Succeeder

Made up names for the couple: Charles and Elvira Astor

Where do they work/study?

Charles: Charted accountant

Elvira: CEO

What do they do in their spare time?

golf, horse riding, going to the theatre/opera, travelling, patron for charity

Their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?

Financial Times - focuses on business and economic affairs which is more 'mature' content, therefore it may interest those of a high class.

Other information may be received from phones/tablets.  

Broadcast: What TV programmes/channels does your group watch? Radio stations? TV package - Freeview or Sky? Films?

  

E-Media: What technology do they own? What websites do they visit (if any)?

All types of technology, informative websites/online newspapers

Which psychographics group do you think best fits your lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I would put myself in the explorer psychographic, as I would say that I have a lot of energy and enjoy new experiences/challenges.